Alex Fenkell Announces the SmileDirectClub Launch of Oral Care Products at Walmart

A huge part of SmileDirectClub’s mission is to democratize access to affordable and convenient oral care for everyone. And launching an end-to-end oral care solution in Walmart stores is helping the company achieve this. According to company co-founder Alex Fenkell, this system allows consumers to get a smile they love at an affordable price.

 “Since its creation, SmileDirectClub has been committed to providing premium solutions at affordable prices. Now, with this expansion into oral care products, we’re continuing our mission to ensure everyone can get and keep a smile they love,” he said.

The oral care products are sold exclusively through Walmart stores and online at  These products are in addition to the first direct-to-consumer medtech platform for teeth straightening that SmileDirectClub pioneered.

The good news is that these products are already available at Walmart stores. They include:

·       A state-of-the-art electric toothbrush

·       A premium teeth whitening system with LED light

·       Toothpaste in both whitening and sensitivity varieties

·       A water flosser

·       An ultrasonic UV cleaner to sanitize your oral care tools

SmileDirectClub has already helped over 750,000 people

Using doctor-directed clear aligner therapy, SmileDirectClub has helped hundreds of thousands of people transform their smiles. This new line of products available exclusively through Walmart addresses the oral care needs of everyone, including those who are going through the teeth straightening process. And, because affordable solutions are so important to Alex Fenkell and his company, these premium products are sold at a price that everyone can afford.

According to the company’s Chief Global Brand Officer, Josh Chapman, “SmileDirectClub’s debut of oral care products in mass retail extends our mission to be the consumer’s first resource for safe, affordable, and convenient oral care solutions. Partnering with Walmart to introduce our products reinforces our shared commitment to providing premium quality products at a price worth smiling about.”

SmileDirectClub is proud to partner with Walmart. “We look forward to disrupting the oral care aisle and category with an easy-to-use system of affordable, premium solution-oriented products,” said Amy Keith, Vice President of Retail for SmileDirectClub.

What is SmileDirectClub?

SmileDirectClub is an industry pioneer in direct-to-consumer teledentistry technology. The company was founded in 2014 by Alex Fenkell and Jordan Katzman, in partnership with Camelot Venture Group. It connects consumers with licensed dentists and orthodontists that are affiliated with the company.

In partnership with these oral care providers, SmileDirectClub prescribes and manages remote clear aligner therapy to help consumers straighten their teeth at a price up to 60% below the cost of traditional braces.

This revolutionary technology helps people to unleash the power of their smile and positively impact their place in the world. Headquartered in Nashville, Tennessee, SmileDirectClub products and services are available throughout the United States and Canada as well as Australia, New Zealand, Ireland, Hong Kong, and the United Kingdom. For more information, visit

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