OVME is changing how high quality, minimally invasive cosmetic services are delivered. Through high-end retail environments and a mobile platform, Dr. Mark Mckenna’s OVME takes the medical aesthetics experience to a whole new level, one which the industry has never seen until now.
The company’s goal is to provide a pleasant and inviting experience for medical aesthetic customers. In this article, we’ll see how exactly OVME is able to deliver on this experience and meet the person behind the company.
OVME – A Different Medical Aesthetics Experience
OVME (ovme.com) has a high focus on quality and the customer experience. The company has retail locations in multiple cities, providing ease of access and cutting down overall travel time for customers. Each retail environment is composed of a high-end design and a well-trained staff.
Services delivered by OVME include four main areas: Face, body, men and wellness. Some of the services included in each category are:
Face: Botox, Chemical Peels, Dysport, Medical Grade Facials, Restylane Lyft, and Vivace Microneedling to name just a few. There are currently 17 services within this category.
Body: Botox for Sweating, Elessa Body Sculpting, Laser Hair Removal, and Vascular Lesion Removal.
Men: Hair Loss PRP, Medical Weight Loss, Men’s HRT (Pellet), Men’s HRT Injectable Cypionate, Men’s Health ED, Weight Loss HcG.
Wellness: B12 Shots, Hydration Therapy, Lab Testing, and Women’s HRT (Pellet) are just some of the offered services within this category. There are currently eight services altogether.
As you can see, OVME offers a broad range of medical aesthetic services.
OVME’s unique retail environments are a response to the evolving medical aesthetics customer. The company wants to build a recognized brand within the medical aesthetics space.
Dr. Mark McKenna, founder and CEO of OVME, elaborated on this goal in an interview with Forbes, “We want to build a brand around retail medical aesthetics. The industry is highly fragmented. You have dermatologists and plastic surgeons. Botox has good brand recognition but there’s no service provider or retail outlet with a brand that people can identify with across the country.”
The idea for OVME sprang from McKenna recognizing opportunities to disrupt the medical aesthetics industry. In an interview with ideamensch, McKenna said, “The idea for OVME came from working in the medical aesthetics industry for over 10 years. I grew my practice to be one of the largest in America and ultimately sold it to a publicly traded company. During that process I noticed many opportunities to disrupt the industry.”
Membership And Mobile Platform
In an effort to build customer loyalty and set itself apart from competitors, OVME offers a one-of-a-kind membership service to customers. Customers can purchase a year-long membership, which includes a number of benefits.
Customers receive a large number of discounts with their membership. These include neurotoxins (Botox and Dysport), dermal fillers, medical grade skin care and more. Free weekly B-12 shots are included and customers can make same-day Botox appointments. The membership is great for regular maintenance procedures.
There are two different levels of membership available: Access and Elite. The Elite membership differentiates itself by offering larger discounts, a free monthly OVME Signature Peel, and a free monthly OVME Express Facial.
OVME offers a mobile app that lets customers schedule appointments on their phone without having to call in. McKenna mentioned how the app would enhance OVME’s overall customer experience, “In the new practice, people will be emailed forms so when they come in they go straight back to meet the patient coordinator. We’re also delivering a mobile app that allows us to send providers direct to consumers. We’ll do house calls and virtual consults.”
McKenna went on to detail how house calls will be conducted, “We plan to create a network of providers across the country almost the way Uber and Airbnb do. Let’s say I’m a provider in Chicago, I work four days a week and I want to make extra money. I can log into the app and say, I can work these hours in this territory. We can connect you and eliminate a lot of overhead.”
How OVME Is Giving Back
Dr. Mark McKenna has always been involved in the community, one way or another. That generosity continues with OVME.
Through the Make A Wish Foundation (MAWF), OVME gives back in a number of ways. One percent of OVME’s net annual operating income is donated to MAWF on an annual basis.
Another way OVME is giving back is through the coordination on fundraising events with MAWF through out the Atlanta area.
OVME will also donate goods and services to MAWF that will then be auctioned through out the state of Georgia.
In an interview with CEOCFO magazine, McKenna discussed the driving force behind OVME’s desire to give back, “OVME’s approach to charitable giving goes beyond a simple mission statement. It’s part of our DNA. OVME’s philanthropic philosophy is guided by passion and commitment – A passion for wellness and a commitment to healthy communities, families, and children. Accordingly we have entered into a charitable partnership with the Make A Wish Foundation. Personally speaking, outside of the company, I believe giving back is the right thing to do.”
Dr. Mark McKenna
McKenna is the founder and CEO of OVME, which is his latest business endeavor. Previous to creating OVME, he ran ShapeMed, which was established in 2000. ShapeMed was a medical weight loss and non-surgical aesthetic clinic. It tailored its programs to each individual’s needs.
McKenna is a medical doctor and entrepreneur. He received his medical degree from Tulane University School of Medicine. He is currently licensed in Surgery and Medicine by the Georgia and Florida State Board of Medical Examiners. McKenna also holds an MBA.
While living in New Orleans, McKenna worked with his father in his medical practice. He also started a real estate company and eventually acquired two other real estate companies, growing them to 50 employees. When hurricane Katrina hit, it devastated McKenna’s real estate interest. Shortly after, he moved to Atlanta to run ShapeMed.
ShapeMed was eventually sold to Life Time Fitness Inc. (NYSE – LTM) in 2014. McKenna stayed on as the National Medical Director for the company until July 2016. In July 2017, McKenna became the founder and CEO of OVME.